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Recent articles
- How Topline Neutralized a Million-View Road Rage Crisis in Three HoursIn public relations, the initial response is what defines the trajectory of a crisis.
- The Hidden Cost of Mixed Messages During an OutageDuring an outage, your customers are anxious, frustrated, and looking for clarity.
- Exhibit Damage Communication Template for MuseumsThis resource provides a practical, step-by-step outline and a customizable template to help your museum navigate an exhibit emergency with transparency and control.
- Property Manager Incident Response ChecklistThis resource provides a practical, step-by-step incident response checklist, highlighting expert best practices to help your team manage any property emergency effectively.
- Security Incident Communication Template: For Property ManagersThe ultimate goal of your crisis communication is to share accurate, timely information, coordinate effectively with law enforcement, and demonstrate your commitment to resident security.
- HVAC Failure and Extreme Temperature Communication Templates: For Property ManagersThe public will judge you heavily on how you treat the residents during the disaster. Prioritize resident well-being and clear communication over protecting the property's short-term image.
- Water Leak or Flood Communication Template: A Practical Guide for Property ManagersWhen facilities experience major damage, organizations often make critical errors that worsen the reputational fallout.
- Power Outage Notice for Residents TemplateThis resource provides practical guidance, expert best practices, and a fully customizable template to help your organization navigate a power outage smoothly and transparently.
- Facility Closure Communication PlanHow you respond to the event is often more important to your reputation than the event itself.
- Layoff Communication TemplateYour employees should never find out about a layoff from social media, a news snippet, or a rumor. Silence creates a vacuum that speculation will fill.
- Bricks & Minifigs - The Cost of Leading With LegalThe single biggest mistake Bricks & Minifigs made in the early days of this crisis was letting its legal position become its public position.
- Harassment Investigation Communication TemplateYou cannot "wait and see" once the facts are in. You have to show that your values are more than just words on a website.
- Active Shooter Communication TemplateA workplace violence communication plan cannot be written during a crisis. It has to exist before one.
- CEO Resignation Announcement TemplateLeadership transitions, even planned ones, move faster than most organizations expect
- Employee Death Announcement TemplateA workplace death is one of the most difficult situations a business leader can face, and one of the least predictable.
- J&J Nursery - What No Crisis Communication Prep Looks LikeA textbook case study in what happens when a business is caught without a crisis communication plan.